John McCarus is the founder and co-creator of The NewFronts, the multi-week event each Spring featuring dozens of digital content companies and serving as a counterbalance to the television upfronts. He is also the operator of Content Ink, an executive recruiting, coaching and advisory practice that has worked with companies from MrBeast to TikTok. John and Jordan tap into their partnership in building The NewFronts as a framework to discussing what makes for a successful working relationship. They talk about how to use an event to tell a story, why working alongside people with different skill sets leads to better work, and how gaining the confidence of senior leaders can lead to greater creativity.