John saw the need for a seamless SaaS platform for commercial training providers: automating all the processes for promoting, selling and delivering courses. John talks about starting out with sweat equity, spending a lot of time with customers to design the product, always appearing as a global operation even when they were working from his house, and how rewarding it has been to build a company of 60 people processing $500m p a which has trained over 7m people around the world.

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