In the Club by Club Colors

John Morris on Personal Branding and Effective Communication in Sales


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John Morris is the Executive Director of Brand at Club Colors. With over 10,000 followers on LinkedIn, John is known for his passionate and articulate speeches that inspire and motivate sales teams. He has a background in sales and has transitioned into branding, content creation, communications, and PR to tell the Club Colors brand story.

In this first episode, third season of In The Club by Club Colors, the table is flipped and John Morris is now the guest of the show co-hosted by Giancarlo Amador, Adam Stoczynski, and Chris Jaeger. John  shares his insights on sales, personal branding, and the importance of EQ in today's society. He discusses the need for salespeople to make statements to keep clients engaged and earn the right to ask questions. John emphasizes the importance of EQ over IQ and the need to embrace discomfort in order to grow. He also highlights the value of authenticity and the power of using LinkedIn as a platform to connect with others and build a personal brand.

In addition, John talks about the impact of promotional products and branded apparel in creating adoption, buy-in, and camaraderie within organizations. He explains how Club Colors helps organizations build inspiring brand experiences through their design lab, online company stores, and curated product offerings. John also touches on the importance of purpose-driven branding and the role of AI in content creation.

KEY TAKEAWAYS

  • Salespeople need to make statements to keep clients engaged and earn the right to ask questions.
  • EQ is more important than IQ in today's society.
  • Embracing discomfort is necessary for personal growth and success.
  • Authenticity is key in building a personal brand and connecting with others.
  • LinkedIn can be a powerful platform for networking and building a personal brand.
  • Promotional products and branded apparel can create adoption, buy-in, and camaraderie within organizations.
  • Purpose-driven branding is essential for creating meaningful connections with customers.
  • AI can impact branding by automating content creation, but it may lack the human touch and authenticity.

QUOTES

  • "A client is not going to stay engaged unless you can make enough statements to keep them engaged, to earn the right to ask the question." - John Morris
  • "There is a challenge in society with an overcooked belief in feelings, and that belief in feelings means that you never get uncomfortable." - John Morris
  • "Opportunity grows from the roots of adversity." - John Morris
  • "The greatest marketing campaign is kindness." - John Morris
  • "I think it's going to change content creation. I'm already seeing posts that I go, I'm not so sure that that company wrote that post." - John Morris

Connect and learn more about John through the link below.

LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Club Colors: https://www.clubcolors.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

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