When John O'Donnell founded Johnnie-O in 2005, his goal was to create a brand that combined East Coast prep with West Coast surf culture. 20 years later, you'll find their surfer logo in golf pro-shops and menswear stores across the country.

Today, John joins us to share his incredible journey from being a walk-on on the UCLA golf team to founding one of America's most iconic golf brands.

We get into the origins of Johnnie-O, discuss the source of their customer loyalty, and talk about their impressive growth over the last two decades.

Highlights:

• The opportunity John saw in 2005 (2:05)
• John's midwest roots (4:46)
• UCLA Golf team (5:50)
• Johnnie-O's differentiation (6:45)
• The origins of Johnnie-O (8:17)
• Distribution (9:28)
• Inflection point for the brand (10:28)
• Marketing evolution (11:37)
• Scale of growth (13:57)
• Breaking into women's wear (16:30)
• Avenues for growth (17:35)
• Tariffs (18:30)
• Outlook for Johnnie-O (20:27)
• Competitive Landscape (22:15)
• Lessons learned (23:13)

Links:

Johnnie-O LinkedIn

Johnnie-O Website

ICR LinkedIn

ICR Twitter

ICR Website

Feedback:

If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].