VP, Consumer Products at Professional Bull Riders 
 

Tom and Joe welcome John Sohigian, Vice President of Consumer Products at Professional Bull Riders to discuss licensing and the success of licensing at Professional Bull Riders. John also discusses the difficulty of promoting athletes, interesting sports stories and the expansion of licensing with AI. Lastly, he also shares career advice The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart),  Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28), Jessica Potter’25 and Felipe Velez’25​​ managing social media efforts.



 

Links:

https://pbr.com/

 

https://www.linkedin.com/in/johnsohigian/

351: John Sohigian Talks PBR and Licensing

On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. 

The show is produced by the Columbia University Sports Management program's staff.

Sports

Joe and Tom welcome Stephanie Marciano, Head of Sports and Entertainment at Ally. Stephanie Marciano speaks to the success and frenzy of women’s sports and goes into her successful career to get to Ally. She speaks to growing the brand of Ally and the athletes she partners with, including her thoughts about NIL. Stephanie also speaks to social media’s impact and how it helps Ally become more inclusive. Lastly, she talks about the global market for Ally and the importance of investing in women's sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts.




 

Links:
https://www.linkedin.com/in/stephanie-marciano-3b757b37/https://www.ally.com/go/watch-to-change/

376: Stephanie Marciano Talks Ally and Investing in Women's Sports

Joe and Tom welcome Todd Ehrlich, Founder and President of T-Line TV, 5-time Emmy Award Winning and Author of the Book, The 20 Greatest Moments in New York Sports History. Todd speaks to the concepts of debate being the inspiration of his new book and his desire to expand the book into the media sphere. He expands on the process of writing and his career path. Todd speaks about the surprises he found from doing the research and interviews for the book. He also speaks about what sports or athletes bring about the best stories. Todd speaks about the athlete and media relations before or after the pandemic and why it is not better. He expands on the importance of objectivity in sports documentaries and productions. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 




 

Links:
https://www.tlinetv.com/
 
https://www.amazon.com/Greatest-Moments-York-Sports-History/dp/1683584570

375: Todd Ehrlich Talks New Book and the Art of Storytelling

Joe and Tom welcome Sandrine Nzeukou, Founder of Playbook. Sandrine speaks about her background in sports and her success in basketball and how it led to her current status as an entrepreneur in sports. She also talks about the size and scope of BAL, and the status of their league. Sandrine expands on the growth and education side of sports in Africa and what that looks like. She also speaks about using media as a platform to promote her brand and her message. Sandrine also speaks about the process of understanding each country in Africa for bringing in investors and the impact of sports tech. She also speaks about playing to your strengths and offers career advice. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 




 

Links:
https://www.linkedin.com/in/sandrine-nzeukou/?originalSubdomain=ke

374: Sandrine Nzeukou Talks Playbook and Sports in Africa

Description:

Joe and Tom welcome Gary Warech, Global Leader, AI for Sports & Entertainment to speak more about sports and AI. Gary goes through his career and the diverse experiences he has been a part of. He speaks about AI and the education side of it. Gary speaks about AI’s impact on the business and the consumer side with AI technology in sports. He also speaks about the difference between open and closed source AI and how leagues deal with it. Gary speaks about what skills are needed in the AI industry and the new jobs that get developed. He speaks about startup companies that invest in new technology and presents them to the league and the impact these companies have on solving problems. Gary also speaks about the growth of AI into streaming, and the impact of AI on global broadcasting. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 





 

Links:

https://www.linkedin.com/in/garywarech/

373: Gary Warech Talks Evolving World of Sports AI, Entertainment and Tech

Tom and Mike welcome back Layden Williams, Senior Manager of Athlete Marketing at LIFT Sports Management. Layden gives his background and how he ended up joining LIFT. He also discusses marketing the different athletes he works with and the parallels from his brand marketing work to athlete marketing. Layden goes on to discuss more about LIFT, their growth as an agency and LIFT Media. Lastly, Layden also discusses NBA Basketball, trends in college athletics and how LIFT continues to grow as an agency.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 





 

Links:

https://www.linkedin.com/in/laydenwilliams/

https://www.liftsm.com/

351: John Sohigian Talks PBR and Licensing

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