London-based industrial designer John Tree visits the studio to talk about the challenges of mobile phone design, his belief in the social potential of industrial design, the opportunity to completely reconceive electric vehicles, and the importance of not obsessing over your business card.

John's picks for his crit were:

Best design: Billet chair

Worst design: A mobile phone for Samsung

Most successful design: Apex lamp

Most impactful feedback: His friend Chopper from Rosie Lee saying that it’s not enough to be a good designer, you have to get your work out there

Dream design: Electric vehicles

The Crit

Graphics: Leonhard Rothmoser

Music: Yuri Suzuki and Team Suzuki

This episode of The Crit was recorded at KEF Music Gallery, London

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