John co-founded Magic Memories in 1994 after seeing the opportunity to revolutionize the guest experience and create a new market for capturing and creating memories. In his current role John is focused on developing and servicing key markets to foster continued growth. 

He is a proud New Zealander, born in the deep South, and gained a degree in Marketing from Otago University.  A graduate of the Icehouse programme for owners and managers and a member of the Institute of Directors, he is passionate about evolving the industry interpretation of the importance of guest memories, and how a well-designed experience can layer across an entire attraction improving the guest experience, extending attractions brands, and be a significant revenue earner.  He loves to relax with his family, particularly boating, skiing, mountain biking and traveling.