We’re back with a brand-new season of Footprints in the Market | Influencing iGaming! To kick off the new season, we’re delighted to welcome John Wright, Co-Founder of StatsDrone. John sat down for a chat with Digital Footprints Managing Director Sharon McFarlane about the role of education in affiliate marketing, tracking technology, brand-building journeys and more.

We’re back with a brand-new season of Footprints in the Market | Influencing iGaming! To kick off the new season, we’re delighted to welcome John Wright, Co-Founder of StatsDrone. John sat down for a chat with Digital Footprints Managing Director Sharon McFarlane about the role of education in affiliate marketing, tracking technology, brand-building journeys and more.

We’re back with a brand-new season of Footprints in the Market | Influencing iGaming! To kick off the new season, we’re delighted to welcome John Wright, Co-Founder of StatsDrone. John sat down for a chat with Digital Footprints Managing Director Sharon McFarlane about the role of education in affiliate marketing, tracking technology, brand-building journeys and more.&nbsp;

John Wright: The Role of Education, Brand-Building Journeys & Tracking Technology

Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere.&nbsp; iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights.&nbsp; This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts. On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.

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Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere.  iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights.  This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts. On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.

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John Wright: The Role of Education, Brand-Building Journeys & Tracking Technology

John Wright: The Role of Education, Brand-Building Journeys & Tracking Technology