Footprints in the Market | Influencing iGaming

On this week’s episode of Footprints in the Market | Influencing iGaming, we’re delighted to welcome MConverts CEO Manik Kochian. Joining Digital Footprints Managing Director Sharon McFarlane, Manik shared her journey from a 15-year marketing career into the iGaming space, as well as how MConverts is helping brands stand out through AI-powered video, cinematic storytelling and emotionally driven campaigns.

Footprints in the Market | Influencing iGaming is back! After a short break, we’re ready to pick up where we left off, and we’re delighted to welcome The Playa CEO Viktoriia Grygorenko on this week’s episode. 

Viktoriia sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed everything from identifying market potential to product development and leadership strategies. 

On this week’s episode of Footprints in the Market | Influencing iGaming, we’re excited to welcome Director of Marketing and PR for Cevro AI, Iris Den Boer. 

Iris and Digital Footprints Managing Director Sharon McFarlane sat down to discuss Iris's extensive journey in the iGaming industry, the innovative role of AI in customer support, and the challenges and opportunities in marketing AI solutions.

We're back with Season 4 of Footprints in the Market | Influencing iGaming! On this week's episode, we're delighted to welcome none other than Martin Hodges, Co-Founder & CMO of our official podcast sponsor, BetComply. 

Martin sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about the differences between B2C and B2B marketing, using compliance restrictions to inspire creativity, navigating new markets and more. 

We’re back with a new episode of Footprints in the Market | Influencing iGaming. This week, Digital Footprints Managing Director Sharon McFarlane spoke with iGaming leader Leo Judkins about overcoming burnout, the importance of personal branding, building supportive communities and more. 

Footprints in the Market | Influencing iGaming is back with Episode 7 of Season 3. This week, Digital Footprints Managing Director Sharon McFarlane sat down with InPlaySoft Marketing Director Dan Stone for a chat about building trust, balancing speed and reliability, future trends and more!

After taking a break for SBC Lisbon, Footprints in the Market | Influencing iGaming is back with Episode 6 of Season 3! On this week’s episode, we’re delighted to welcome iGaming entrepreneur Brandie E. Black! Brandie sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about everything from common SEO mistakes to understanding ESG in iGaming. 

We’re back with Episode 5 of Footprints in the Market | Influencing iGaming Season 3, and this week we welcomed none other than our very own Roberto Facchini, Account Manager here at Digital Footprints. Roberto and Managing Director Sharon McFarlane sat down for a chat about all things content, including strategy, trends and compliance.

It’s time for episode 4 of Footprints in the Market | Influencing iGaming Season 3! This week, Digital Footprints Managing Director Sharon McFarlane sat down for a chat with Mr Gamble CMO Paul Puolakka about compliance in creative marketing, SEO vs PPC, user-generated content and more.

We’re back with Episode 3 of Footprints in the Market | Influencing iGaming Season 3! 

This week, we’re delighted to welcome SBC Senior Marketing Director Dennis Algreen. Dennis sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about all things conferences, including balancing sponsorship and audience experience, keynote speakers and future trends in event planning.