We’re back with Episode 3 of Footprints in the Market | Influencing iGaming Season 3! 

This week, we’re delighted to welcome SBC Senior Marketing Director Dennis Algreen. Dennis sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about all things conferences, including balancing sponsorship and audience experience, keynote speakers and future trends in event planning.

We’re back with episode 2 of Footprints in the Market | Influencing iGaming Season 3. This week, we’re delighted to welcome GameTime Digital CMO Alex Windsor, who sat down for a chat with Digital Footprints Managing Director Sharon McFarlane about expanding into US markets, modern SEO strategies and AI’s impact on marketing. 

We’re back with a brand-new season of Footprints in the Market | Influencing iGaming! To kick off the new season, we’re delighted to welcome John Wright, Co-Founder of StatsDrone. John sat down for a chat with Digital Footprints Managing Director Sharon McFarlane about the role of education in affiliate marketing, tracking technology, brand-building journeys and more. 

It’s been a fantastic second season for Footprints in the Market | Influencing iGaming. We’ve heard from some incredible speakers across the past eight episodes, and for the final release of this season, we’ve taken a look back at some of our favourite moments. We’d like to extend a huge thanks to all of our guests for taking part. See you soon for season three!

After a fantastic few days at iGB Live, we’re back with Season 2, Episode 8 of Footprints in the Market | Influencing iGaming. We’re delighted to welcome Vegas Kings Marketing Director Catie Di Stefano to this week’s episode. Catie and Digital Footprints Managing Director Sharon McFarlane sat down for a chat about the importance of relationships in B2B, successful iGaming marketing strategies, measuring success in iGaming and more.

On this week’s episode of Footprints in the Market | Influencing iGaming, we’re excited to welcome Routy Co-Founder Michael Filletti. Michael and Digital Footprints Managing Director Sharon McFarlane sat down to discuss everything from the role of data for affiliates to the importance of transparency and education.

On the latest episode of Footprints in the Market | Influencing iGaming, we’re absolutely thrilled to welcome Brand Architects Managing Director/CMO Harry Lang! Harry has had an incredible journey throughout his career, which has seen him serve as CMO at Pinnacle Sports, VP of Marketing at Kwalee and in senior marketing roles with Buzz Bingo and Genting Casinos.

Harry sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed how to embrace imperfections in marketing, balancing acquisition and retention, understanding the customer perspective and more!

We're back with Footprints in the Market | Influencing iGaming Season 2 Episode 5! This week, host Sharon McFarlane sat down for a chat with ActiveWin Managing Director & Partner Josh Gamble to discuss the evolving landscape of paid media in iGaming.

Episode four of the second season of Footprints in the Market | Influencing iGaming is live! On this week’s episode, we’re delighted to welcome Yaspa CMO Kate Marsden. Kate sat down for a chat with Digital Footprints Managing Director Sharon McFarlane to talk about marketing in the iGaming space, award submissions, fostering creativity as a marketing leader and more. 

In the episode three of the second season of Footprints in the Market | Influencing iGaming, we're delighted to welcome Devilfish Poker Founder JJ Williams. 

JJ sat down for a chat with Digital Footprints Managing Director Sharon McFarlane about the power of social interaction in player acquisition and retention, how Web3 is disrupting the iGaming space, and much more!