It’s time for episode 4 of Footprints in the Market | Influencing iGaming Season 3! This week, Digital Footprints Managing Director Sharon McFarlane sat down for a chat with Mr Gamble CMO Paul Puolakka about compliance in creative marketing, SEO vs PPC, user-generated content and more.

It’s time for episode 4 of Footprints in the Market | Influencing iGaming Season 3! This week, Digital Footprints Managing Director Sharon McFarlane sat down for a chat with Mr Gamble CMO Paul Puolakka about compliance in creative marketing, SEO vs PPC, user-generated content and more.

Paul Puolakka: Compliance in Creative Marketing, SEO vs PPC & User-Generated Content

Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere.&nbsp; iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights.&nbsp; This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts. On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.

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Marketing

Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere.  iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights.  This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts. On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.

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Paul Puolakka: Compliance in Creative Marketing, SEO vs PPC & User-Generated Content

Paul Puolakka: Compliance in Creative Marketing, SEO vs PPC & User-Generated Content