Alex Hormozi's, owner of Aquisition, had one of the largest book launch events in history! He showed millions of people the action of what he's teaching with his new book on how to model a product and have it generate $100 million in sales. He didn't have a pre-order sale before this event, which would have boosted his sales. But Alex spent millions on marketing to get people to this event, and it worked. Btw, if he didn't self-publish the book, a good chunk of marketing would be covered by the publisher. This wasn't the case. On the first day, he sold roughly 2.7 million copies, and then the next day, he got to 3 million copies sold! That's insane!

Book launch event video:

https://www.youtube.com/watch?v=B2QbLzHvKbg&t=16182s

Medium article:

https://medium.com/@johnnysbookreviews/i-watched-a-book-launch-event-for-two-days-23268be3d705I write daily on books, lessons I applied from books to my life, and life on Medium: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/@johnnysbookreviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Storygraph account: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://app.thestorygraph.com/profile/johnnysbookrev⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For daily updates on what I read, check out my Instagram, Facebook, or Goodreads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/johnnysbookreviews/?hl=en⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.goodreads.com/user/show/58859323-johnnysbookreviews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/johnnysbookreviews⁠⁠⁠⁠For my merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.bonfire.com/store/johnnysbookreviews/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For my book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/ihqARJw⁠⁠⁠

Why have I been incognito? In 2025, I made a lofty goal to run a 32 miler every month, so 12. Last year, I ran my first ultramarathon (anything above 26.2 miles), and I decided for that first one to run a 32 miler before work. This year, I'm turning up the notch. I've already ran five 32 milers so far - the highest being 60 miles. These 32 milers have taken a good chunk of my time with training (upwards to three hours on some days) and going to the races or doing a 32 miler around my house.

In this episode, I discuss three books that helped me become an ultramarathoner. Any distance longer than 26.2 miles or a marathon. The three books are Shut Up and Run by Robin Arzon, Never Finished by David Goggins, and Endure by Cameron Hanes.

Medium article:

https://medium.com/@johnnysbookreviews/what-are-three-books-that-helped-me-become-an-ultramarathoner-fbabbe52db26

It Ends With Us movie is based on the bestselling novel by Colleen Hoover. The main message of the movie and book is to bring awareness to domestic abuse. If you need help, here's the domestic abuse hotline:

Hardest Geezer is Russ Cook's journey of running the length of Africa. He started in Cape Agulhas, South Africa, ran through rainforests, Sarah Desert, and couldn't pass through Algeria, and then finished at Ras Angela, Tunisia. There were many challenges with this journey, and Russ was able to do it. In this episode, I'm discussing this book in more detail.

Medium article for the Hardest Geezer:

https://medium.com/@johnnysbookreviews/hardest-f-cking-geezer-has-a-book-coming-out-1b3096fdf92c

In this episode, I'll discuss the 10 books I'll come back to each year. I cant stop and won't stop reading these books. These books changed my life. Highly recommend reading these books if you haven't read them.

Top 10 books I'll read every year post:

https://medium.com/@johnnysbookreviews/what-books-do-i-read-each-year-17e947699eb1

Onyx Storm by Rebecca Yarros cover is revealed! This is the third book in the Fourth Wing or Empyrean series. The series blew up on TikTok, and for good reason. The series has romance, dragons, and war. In this episode, I'll discuss the cover and what I think the book will be about.

In this episode, I discuss what I learned from Never Finished by David Goggins and how I'm applying that concept to my life. The idea is how can we challenge ourselves? For Goggins, it's running long distances. For me, it's also running long distances. I've run marathons every year since 2021. This year is different. I wanted to apply what I learned from Never Finished and push myself more. I've decided to sign up for a marathon back to back, so I'll be running 52 miles in a day and a couple hours. Stay hard.

Moab 240 episode:

https://www.johnnysbookreviewspodcast.com/109-moab-240-david-goggins-style-deep-dive-into-never-finished/