This episode is with James Gibbins, Experience & Engagement Director and part of the senior leadership team at Walsall Football Club.

In it we talk about a wide range of subject, from personalisation to in-person engagement, structured fan engagement’s overlap with community engagement and their success in using this to grow their average attendances, and one of my go-to subjects: how good leadership enables staff, encourages their good instincts and helps develop good practice. 

We also touch on Think Fan Engagement’s upcoming research report on fan engagement which is out very, very soon, and we sing the praises of Huddersfield Town and Blackburn Rovers. Intrigued? Listen on.

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