Charlie and Charlie take a deep dive into the rise and apparent collapse of LIV Golf, tracing the breakaway tour back to its ambitious launch in 2021 and the huge Saudi investment behind its attempt to challenge the PGA Tour. They examine the extraordinary financial packages offered to players, the appeal of guaranteed money and franchise equity, and why stars including Dustin Johnson, Brooks Koepka, Bryson DeChambeau and Jon Rahm made the move while Tiger Woods and Rory McIlroy stayed away.

From LIV's failure to secure the distribution, audiences and fan loyalty needed to make the model commercially viable to the fundamental problems with team golf and its lack of history and heritage, they ask where the breakaway tour went wrong. With the 2026 season ending early, players and suppliers reportedly owed money and a proposed "LIV 2.0" involving fewer events and lower prize money, they explore whether LIV can actually survive in any meaningful form. Could Saudi Arabia have achieved its ambitions by investing in the existing European Tour instead? What happens to the LIV golfers now? And was the entire project doomed by the strategy from the very beginning?

Disclaimer:

The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠ and we will endeavour to correct the record promptly.

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If you’re interested in partnering with the show, please reach out to us at:

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A blockbuster show to bring you this week as we look at the end of the craziest transfer window on record, Messi’s retirement from international football, the US Open tennis, and LIV’s reported preparation for bankruptcy. Add to that the story of how a golf trip to Scotland left Charlie Jr in the back of an ambulance after a run in with a colony of wasps, and we have ourselves a breakdown.

Disclaimer:

The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠ and we will endeavour to correct the record promptly.

We're delighted to also partner with the Global Institute Of Sport:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://gis.sport/BoS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our Substack for bonus content:

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If you’re interested in partnering with the show, please reach out to us at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠

Today we introduce the sport of Rugby 7’s, as a brand new tournament, ‘Ultimate 7’s’ kicks off in Cardiff on 12th September. Managing Director Barney Pascall is backing a sport that speaks to a broad audience with a strong heritage to succeed as a business as well as a sporting product. Centralised team ownership, cost controls, venue selection to bring the best out of the first iteration without placing crazy expectations on it to fill 80,000 seater stadia. But most importantly and what gives this conversation credibility, is his acknowledgement of the challenges to overcome. You don’t create tribal fans overnight, you won’t create 10 Ilona Maher’s straight away, you have to give brands a reason to care, you can’t rely on owner investment forever. New IP is tough; we talk about it a lot. All you can ask is that the people running it have their eyes open to the realities of making it a success and you don’t feel like you’re having the wool pulled over your eyes. You won’t feel that here.

A huge thank you to our amazing partners on the show: 

Airwallex

The intelligent financial platform for global businesses

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Gemini

We empower the most confident sports organisations on Earth

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It’s been a big week in the world of knockout interviews. UEFA President Aleksander Ceferin sat down with Alastair Campbell from the Rest Is Politics to talk through the crazy few weeks at the top of football governance. What did he reveal and did we learn anything new? We’ll take a look at that alongside the football club market after Charlie suggested over half the football clubs in the EFL are looking for investment, plus the PGA Tour’s end of season FedEX Cup bonanza, and we have ourselves a breakdown.

Disclaimer:

The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠ and we will endeavour to correct the record promptly.

We're delighted to also partner with the Global Institute Of Sport:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://gis.sport/BoS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TICKET GIVEAWAY: Join us on Substack for a chance to watch Walton and Hersham vs Ebbsfleet with the Charlie's on the 5th September!

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If you’re interested in partnering with the show, please reach out to us at:

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This week the time has come to review the latest season of The Hundred, the ECB’s flagship franchise cricket tournament that this year showcased its biggest changes yet: New owners, new kits, new sponsors and much more. But how did it perform? Managing Director of The Hundred Vik Banerjee rejoins me having appeared on the show when the franchises were being sold a couple of years ago to talk us through some of the key points that I think need addressing. As you will hear, I am a fan of it. I’m sure some of you will shake your head at that, while others may agree. I want to test some of the criticisms and see how this edition has been viewed internally, and what we can expect in the future. So let’s get to it. I am delighted to welcome Vik to the Business of Sport.

A huge thank you to our amazing partners on the show: 

Airwallex

The intelligent financial platform for global businesses

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Gemini

We empower the most confident sports organisations on Earth

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you’re interested in partnering with the show, please reach out to us at

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠

Mark Walter and the fire sale of his sporting portfolio has dominated the news this week after he sold the LA Lakers for a record $12.5bn in 48 hours. Now with his stake in Chelsea reportedly up for grabs, what would it mean for the club who has had its fair share of ownership troubles in the last few years? Add to this a look the simmering tensions between the PFA and the EFL as cost controls and player wages face off against each other, and a long awaited review of the booming world of padel, and we have ourselves a breakdown.

Disclaimer:

The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠ and we will endeavour to correct the record promptly.

It's that time of year again, join the Business of Sport FPL (code: p0z0sl) for a chance to win football tickets to a team of your choice + your own personalised Business of Sport shirt: https://fantasy.premierleague.com/leagues/auto-join/p0z0sl

We're delighted to also partner with the Global Institute Of Sport:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://gis.sport/BoS⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our Substack for bonus content:

⁠⁠⁠⁠⁠⁠⁠https://substack.com/@businessofsport⁠⁠⁠⁠⁠⁠⁠

If you’re interested in partnering with the show, please reach out to us at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠

It’s padel week. 135 shows in, and the most requested sport gets its day. There couldn’t be a better person to take us through the world of a sport that has exploded in popularity over the last 10 years than Nikhil Mohindra. A Team GB professional who is also building a padel centre, running a foundation to bring padel to those who haven’t or can’t access it, creating content on his YouTube channel, and playing with the world’s top athletes (Cristiano Ronaldo included), this is proper access to a world we haven’t explored. I know we say behind the scenes a lot, but this really is behind the scenes. Question I’m most intrigued by is whether the demand for padel at a participation level can create the same interest at the elite. Let’s find out as we welcome Nikhil to the Business of Sport.

A huge thank you to our amazing partners on the show: 

Airwallex

The intelligent financial platform for global businesses

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Gemini

We empower the most confident sports organisations on Earth

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you’re interested in partnering with the show, please reach out to us at

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠

In the week where UEFA, CONCACAF & AFC clubbed together to inform FIFA and Infantino of their collective stance post privatisation scandal, we have to keep across what it means for football and its governance structures moving forward. Add to this a look at whether Jeff Bezos type wealth really matters in modern football ownership, how LIV has reportedly managed to convince anyone to invest up to $300m in the crippled tour, and a long overdue deep dive into MotoGP after the British Grand Prix, and we have ourselves a Breakdown. If you want to hear part one of our Premier League season preview, looking at how each club is positioned heading into the new season, from our business angle of course, come and join us on Substack.

Disclaimer:

The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠ and we will endeavour to correct the record promptly.

We're delighted to also partner with the Global Institute Of Sport:

⁠⁠⁠⁠⁠⁠⁠⁠https://gis.sport/BoS⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our Substack for bonus content:

⁠⁠⁠⁠⁠⁠https://substack.com/@businessofsport⁠⁠⁠⁠⁠⁠

If you’re interested in partnering with the show, please reach out to us at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠

Have you ever heard of the owner who’s the manager who’s been the CEO as well as the kitman? Well if you haven’t, you’re about to, and this is a serious conversation despite at times seeming comical when you read that out.

Marc White founded Dorking Wanderers in 1999 with a group of friends in the lowest division of English football, 17 tiers below the Premier League. In the last few years, they have got as high as the 5th, just one promotion from the EFL. Marc is still the owner, and the manager. His views on football as a business, how you can prove yourself without a background in the game, and building a club that does not run the risk of going out of business is one that anyone who tunes into this show regularly will love. As you will see, he is also a massive character. Time to meet him. I’m delighted to welcome Marc to the Business of Sport.

A huge thank you to our amazing partners on the show: 

Airwallex

The intelligent financial platform for global businesses

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Gemini

We empower the most confident sports organisations on Earth

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you’re interested in partnering with the show, please reach out to us at

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠

After one of the most chaotic weeks in football, FIFA’s withdrawal of their privatisation plan would have been welcome news for virtually everyone, but what does that mean moving forward? Can Infantino cling to power? Does it actually matter when the real problem is the voting system? It’s time to look ahead as the dust settles just a little. Add to that a detailed look at West Ham’s ownership struggle as Amanda Staveley eyes an investment, and an update on horse racing after the huge news that the Jockey Club is leaving the Racecourse Association, and we have ourselves a breakdown.

Disclaimer:

The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ and we will endeavour to correct the record promptly.

We're delighted to also partner with the Global Institute Of Sport:

⁠⁠⁠⁠⁠⁠⁠https://gis.sport/BoS⁠⁠⁠⁠⁠⁠⁠

Subscribe to our Substack for bonus content:

⁠⁠⁠⁠⁠https://substack.com/@businessofsport⁠⁠⁠⁠⁠

If you’re interested in partnering with the show, please reach out to us at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠