Rooted In Revenue

Jolene, Fonts, and First Impressions: What’s in a Typeface?

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Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work.

A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trustworthy like Dolly’s Jolene or bold and modern like Miley’s version depends on the choices you make in your typography.”

Today, we’re diving into the world of fonts, branding, and first impressions. We’ll break down:

  • The difference between a typeface and a font (spoiler: Jolene analogy included 🎶).
  • Serif vs. sans serif and why your logo doesn’t need to match your website font—but should still make sense together.
  • Why your brand’s typography needs to be readable, tiny, embroidered, or even on a highway sign (because, trust me, it matters).
  • And, most importantly, what your font choices say about your brand—before your audience reads a single word.

    • 💡 And hey, if you’re near a logo, a sign, or a package right now, take a look—what does its typeface say to you?

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    Rooted In RevenueBy Susan Finch & Lany Sullivan
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