Jon understands how stand-up comedy works and brings this to the world of sales. The best comedians make it about their audiences and trigger their emotions.

By discussing relatable topics - and highlighting common truths about life's struggles (like marriage, dating, raising kids or smelly socks) - comedians are able to capture and hold their audience's notoriously-hard-to-capture attention.

Customers (or 'micro-audiences') are no different. A single joke (or 'humour') that highlights a problem a salesperson solves can grab attention, shine a light on a challenge, trigger an emotional reaction, and make them more credible and memorable. This helps them to start new conversations across various outreach channels.

Can you convert pain to punchlines to pipeline?

Learn more at: https://linktr.ee/fredcopestake