About Jon Sneider: Jon Sneider is the founder and president of Wild Gravity, a multi-award-winning creative production agency disrupting the advertising industry. A veteran marketing executive, Sneider has led global campaigns for brands like L.L.Bean, Windows, and Redfin, where he experienced firsthand the inefficiencies of traditional agencies. Determined to create a faster, more cost-effective approach, he built Wild Gravity to streamline creative services, production, post-production, and CGI under one roof. His upcoming book, Hacking Advertising, provides a blueprint for brands to bypass the outdated agency model and produce world-class ads without the unnecessary costs and delays. Today, Sneider and his team work with industry giants like Amazon, Microsoft, Hasbro, and the NBA, proving that great advertising doesn’t have to be slow, expensive, or complicated.

In this episode, Dan and Jon Sneider discuss:

• Broken traditional ad agency model and why it no longer serves modern businesses
• Five key metrics that determine whether an ad campaign is successful
• Evolution of advertising production and how smaller, more agile companies are changing the industry
• Challenges of writing, publishing, and marketing a business book in today’s landscape

Key Takeaways:

• Large advertising agencies are inefficient because they don’t actually produce the ads themselves, instead outsourcing to multiple vendors, which increases costs, slows down production, and creates unnecessary complexity.
• Many award-winning ad campaigns fail to drive sales because they focus too much on breakthrough creativity rather than brand and message recall, leading to ads that people remember but don’t connect to the product.
• Companies that consolidate creative, production, post-production, and visual effects under one roof can produce high-quality ads in a fraction of the time and at a much lower cost compared to traditional agencies.
• Writing a book is the easy part, but the real challenge comes afterward with marketing, building an audience, and handling promotion, since even major publishers no longer take on those responsibilities for authors. 

"You've spent all this money overfocusing on breakthrough, and agencies do this all the time because that's the work that wins awards. And so, awards are great for the agency, but they do nothing for the client." — Jon Sneider

Connect with Jon Sneider: 

Website: https://www.wildgravity.net/

Book: Hacking Advertising: https://hackingadvertising.com/

LinkedIn: https://www.linkedin.com/in/sneider/

Connect with Dan Hollis: 

Website: www.themagicofselling.net

Email: [email protected]

Business Number: 973-862-8331

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.