Jonas & Robert of Oriflame

Oriflame was always closely tied to af Jochnick name. Many family members helped Jonas and Robert to start their business – and now there is a new generation to carry the torch. In this final episode you will learn how Jonas and Robert's children contribute to the business, what inspires and motivates them. You will also hear Robert's personal reflections about this long journey and the future of Oriflame. So, get ready to dive into the final part of Jonas & Robert of Oriflame! 

Jonas and Robert made their dream come true. They created their own company, they perservered despite all challenges and obstacles, they gave purpose and meaning to many people all over the world. But is there something they would like to accomplish? What are their plans – and what responsibility do these plans place upon their shoulders? ​

While Oriflame has been one of the major projects in Robert and Jonas's lives, it wasn't the only one. The brothers' commitments stretch across many ventures, many of them being various charities and foundations. In this episode, learn more about Jonas's big project – Medicover; brothers' involvement into World Childhood Foundation and other opportunities that help make this world a better place. ​

A business is only as good as its leaders. People need some guiding light, a beacon to show them the way. A leader is needed when everything is going great – and especially in times of turmoil. Jonas and Robert are true leaders – but they posess a very special type of charisma. In this chapter, get insight into their style of leadership, how they make decisions – and most importantly, how they inspire people. ​

When Jonas and Robert envisioned Oriflame, they knew their business must benefit everyone. Change lives for the better. Oriflame should do no harm – either to its employees, consultants or customers. And so af Jochnick brothers created a company with strong moral compass in mind and a strict ethical code to guide them through diffucult decisions. In this chapter learn how strong ethics can help a company survive – and ignite people's spirit to push for new heights and achievements. ​

Strong culture is what puts great companies above the rest. An idea that will ignite people's hearts, values that would drive them forward, aspirations that will set the goals for the future. Does Oriflame meet these criteria? In this episode, learn how Jonas and Robert created the culture of their company, and what pillars are at its core.

Oriflame marks its 40th anniversary – and it's time to reflect about the past mistakes and successes, but also make plans for the future. To mark a new era of Oriflame, Jonas and Robert move the main office from Brussels to Stockholm – a place of their birth. How will it change the company – and how will Sweden greet Oriflamians?​

For many years Chinese market was out of reach for Jonas and Robert. While the brothers recognised its potential, strict government rules and other challenges prevented Oriflame from selling there. However, many Chinese people felt the need for a strong business opportunity. And thus in 2007 Oriflame finally entered China. What did it cost in the end and were the struggles worth the effort? ​

Amidst the crisis in Russia, Jonas and Robert decide to do the unprecedented. Oriflame leaves London Stock Exchange to be featured in Stockholm Stock Exchange instead. Local press explodes with praises and optimism towards the company, but what will happen after this honeymoon ends? In this chapter, discover how financial struggles affected Oriflame's price on the stock market, what challenges it created – and how Jonas and Robert faced these troublesome times. ​

Invigorated by their accomplishments in Russia, Jonas and Robert continue to expand. Oriflame enters Portugal and later becomes the first direct-selling company in India. But a new crisis is looming on horizon, as Russia's economy collapses. Has Oriflame become too dependent on one region, and what will it take for the company to recover from this blow?​