In this episode of Tenacious J: Getting Real in Real Estate, we sit down with Jonathan B. Smith — negotiation expert, leadership strategist, and co-author of Fight Less, Win More. After working with hundreds of high-growth companies through the Entrepreneurial Operating System (EOS), Jonathan has become known for helping leaders communicate with clarity, calm, and confidence — even when the stakes are high.

As a certified trainer with The Black Swan Group, founded by former FBI hostage negotiator Chris Voss, Jonathan breaks down Tactical Empathy®, a game-changing approach that turns conflict into collaboration and tension into trust.

Listen in as Jonathan reveals how slowing down, listening deeper, and leading with empathy can help you influence more effectively, strengthen relationships, and win more — without the fight. Whether you’re in real estate, leadership, or sales, this conversation will sharpen your mindset and your communication skills.