What you'll hear:

• “Branding” and “Marketing” and what that all MEANS ANYWAY
• Why branding matters even to the Joe Schmoe Average Classical Musician.
• Hear a *real life* example of a musician and the platform they built using social media
• What building your online presence *actually* is - it’s pretty old school actually…
• The unfortunate truth about orchestras’ budgets where social media marketing is concerned…
• Groundbreaking ideas for marketing for arts organizations - and what it would take to implement
• The big piece of advice on your own approach to social media that you have to hear → hint *you can’t get this answer on google*

 

Follow Jonathan on Instagram @jonathaneifert and Facebook: https://www.facebook.com/JonathanEifertPublicRelations/ 

Other mentions in the show:

Pianist Stephen Hough:

https://www.facebook.com/houghhough/

Tenor Michael Fabiano: Instagram: @michaelfabiano

https://adaptistration.com/ - musician blog mentioned in the show: Drew McManus

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH Use the link above to get 10% off your order!

Join me for my FREE three day workshop, What Got You Here Won't Get You There, and find the breakthrough you need to create the career you want. 

Register at https://jennetingle.kit.com/what-got-you-here  to get your invitation or your replay!