Join Greg Mohr and Jonathan Lautermilch as they explore Jonathan's journey from fitness to digital marketing. Discover the impact of book writing, the power of masterminds, and the essentials of clarity in writing. Uncover strategies for becoming a best-selling author with full-service support, and learn how books can drive business growth and create a legacy. They also discuss using books as marketing tools in franchising, flexibility in franchise consulting, and efficient book creation through recorded content. Plus, hear about the integration of "The 1 Hour Author" course.

https://go.thesmartshark.com/smart-publishing-course

https://thesmartshark.com/

https://smartpublishingservices.com/book-waitlist

https://www.facebook.com/jonathan.lautermilch

(0:00) Introduction and guest introduction

(0:48) Jonathan's journey from fitness to digital marketing

(2:58) Writing a book and the power of masterminds

(4:01) Lessons from the first book launch experience

(7:05) Services offered by Jonathan's company and the clarity in book writing

(11:02) Demystifying the book writing and publishing process

(14:09) Becoming a best-selling author and full-service publishing support

(19:16) Leveraging a book for business growth and building a legacy

(24:44) Book publishing strategies and using books as marketing tools in franchising

(27:14) Embracing flexibility and opportunities in franchise consulting

(29:03) Utilizing recorded content for efficient book creation

(31:17) Announcing "The 1 Hour Author" and integrating courses with books