EP 254 - Jonathan is the Founder of SELF, a hyper-personal AI-powered assistant that learns your personal preferences and simplifies your life.

We talk about his concerns around the rise of AI, why there is a need for an ethical alternative and how having a more moral approach to business makes it harder to raise investment.

Jonathan also explains why he thinks tech platforms who don't prioritise human rights over profit qualifies for the big bin of bullshit.

Chapters:

00:00 Welcome to BWB

00:27 Meet Jonathan McDonald

01:08 Existential Threat of AI

01:55 Ethics of AI

03:48 Need for Ethical Guidelines in AI

05:32 Risks of AI in Military and Political Decisions

05:57 Dystopian Future of AI

10:42 Role of AI in Personal Life

10:54 Introducing 'Self': An Ethical AI Assistant

15:00 Business Model of 'Self'

18:53 Importance of Ethical Principles in Tech

21:01 Creeping Overton Window and Ethics

21:56 Dangers of Normalising Outrageous T&Cs

22:24 Genie's Out of the Bottle

22:48 The Struggle to Change: Why Don't We Stop?

23:06 Normalisation of Surrendering Personal Data

23:16 Vision for a New Social Network

23:48 Trust in Government and Privacy Concerns

24:16 Personal Experience with Stop and Search

25:25 Role of Self in Upholding Society and Safety

25:41 Mission of Self

26:04 Importance of Showing an Alternative

27:59 Bullshit in the Tech Industry

28:22 Struggle of Raising Funds for Ethical Tech

29:05 Ineffectiveness of Advertising

33:09 Role of Self in Career Advice and Personal Shopping

37:55 The Ultimate Value Proposition of Self

42:03 Investment Opportunity in Self

Jonathan's recommendations

Making Sense with Sam Harris (podcast)

Man's Search For Meaning - Viktor E. Frankl (book)

Rise Of Advanced Thought - Jonathan MacDonald (book)

businesswithoutbullshit.me

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