We talk about:

• The study of language and how it relates to brand strategy.


• The ways to communicate besides words.


• The evolution of messaging and tone of voice.


• Developing and defining your own personality.


• What a typical brand strategy project looks like.


• What is a good insight?


• The overlap between strategy and creativity.


• Getting clients involved.


• Form a good relationship with your clients, and earn their trust.


• How much should a logo cost?


• What is the most powerful aspect of branding?


• If you are a good designer, then you are a good creative thinker.


• Read as much as you can about strategy and brands.

Important Quotes:

• “Words contain ideas.”


• “Use language very carefully and powerfully.”


• “What do we know, and what do we not know?’


• “What do they think is good value?”


• “Good strategies are able to see patterns and find the important information.”


• “The power of irrational thinking.”


• “It takes time to build relationships and trust.”

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