On this week’s episode, we chat with Jonathan Stark, author of Hourly Billing Is Nuts and host of Ditching Hourly.

Jonathan is the former VP of a boutique software firm who became dissatisfied with the hourly billing method and decided to branch out on his own as an author, aiming to convince businesses that value-based pricing is the way forward.

“It was kind of an organic transition from me leaving the hourly billing... going out on my own and moving over to value pricing, but, you know, I’m not trading time for money. Ultimately, people asked me so much about it that I started to move in that direction,” says Jonathan when asked about his career transition.

On this episode, we chat about transitioning from hourly billing to value-based pricing, as well as...

• What types of projects are ideal for value-based pricing

• What factors you should be looking at to determine if value-based pricing is a good fit for your project

• How value-based pricing can be used to optimize your labor

• The caveats of value-based pricing (they’re likely not what you think)

• And more