In this Tech Bound podcast, I speak with legendary founder Joost de Valk about the importance of Schema for the web, the CMS landscape, and SEO Fitness. You probably know him from Yoast, the #1 WordPress plugin for SEO, but Joost has to offer way more.

TIMESTAMPS

0:00 Introduction

0:56 State of the CMS market

3:38 The rise of WordPress

7:32 The biggest challenges webmasters face today

10:14 SEO fitness and dieting

17:28 How important is technical SEO in 2021?

20:05 The future of rich snippets and Schema

24:39 A fully Schema-augmented web

29:08 Trust and Blockchain timestamps

33:38 What it’s like to run Yoast

36:02 The future of Yoast

37:50 Outro

SHOW NOTES

Yoast CMS market share analysis: https://joost.blog/cms-market-share/

NY Times link rot analysis: https://www.theverge.com/2021/5/21/22447690/link-rot-research-new-york-times-domain-hijacking

(Free) duplicate post plugin: https://wordpress.org/plugins/duplicate-post/

Wordproof: https://wordproof.com/

Schema on Github: https://github.com/schemaorg/schemaorg

Yoast: https://yoast.com/

Twitter: https://twitter.com/jdevalk

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