Influencers aren’t just celebrities anymore. They come in all shapes and sizes – and command different rates, says Jordan Dahlquist, director of social media with marketing agency Bastion Elevate. 

These days companies don’t necessarily need someone well-known or have millions of followers to effectively “influence” their audience. In fact, companies with a small budget can actually do quite well working with the right “microinfluencers.” 

We talk about how much you should pay influencers, how to find the right influencers for your audience, and more, including…

• The differences of working with microinfluencers versus macroinfluencers 

• The best way to pay influencers so you get the result you want

• The biggest challenges to finding influencers today

• How to counteract the problem of fake followers

• And more