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Jordan Liebman on Cross-Functional Collaboration in Tech That Drives Growth | Go Beyond the Connection ep.16
What’s the hidden cost of internal misalignment in tech companies? According to Jordan Liebman, it’s not just friction—it’s lost growth, missed customer outcomes, and a lack of clarity across the business.
In this episode of Go Beyond the Connection, Jordan—a marketing executive with leadership roles at Verizon, BlueJeans, and Konica Minolta—shares how tech teams can achieve more by working together across functions. With decades of experience translating customer needs into brand and business impact, Jordan outlines how marketing must act as the voice of the customer inside the company.
His message? Alignment isn’t optional—it’s the foundation for sustainable growth.
Key Learnings:
- Marketing is the conductor. Jordan sees marketing as the cross-functional hub translating customer needs to every department—from product to finance.
- Content must invite participation. In a saturated market, the brands that win are those that start conversations, not monologues.
- Design for internal and external customers. True collaboration means building experiences that support both teams and buyers.
- Misalignment is silent sabotage. It shows up as slow decisions, finger-pointing, and missed KPIs—but it can be solved through radical transparency and shared goals.
- Growth requires orchestration. High-performing tech teams operate like a synchronized system, with marketing playing the role of connector and catalyst.
Quote:
“Customer-obsessed silos don’t just slow you down—they kill momentum and confuse the customer.” — Jordan Liebman
If you're leading through complexity or scaling a tech business, this episode offers a practical roadmap to align your teams around what really matters.
🎧 Full blog recap: https://www.bigleaf.net/podcast-episodes/015-jordan-liebman/
▶️ Watch on YouTube: https://www.youtube.com/playlist?list=PLSnAvj9VfOKQ2ISXOUIAc3Jse8S3eJIde
📬 LinkedIn Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7313431647520006144
🎙️ Audio Feed on Captivate: https://feeds.captivate.fm/go-beyond-the-connection/
👤 Guest: Jordan Liebman: https://www.linkedin.com/in/jordanliebman/
View all episodes
By Bigleaf NetworksWhat’s the hidden cost of internal misalignment in tech companies? According to Jordan Liebman, it’s not just friction—it’s lost growth, missed customer outcomes, and a lack of clarity across the business.
In this episode of Go Beyond the Connection, Jordan—a marketing executive with leadership roles at Verizon, BlueJeans, and Konica Minolta—shares how tech teams can achieve more by working together across functions. With decades of experience translating customer needs into brand and business impact, Jordan outlines how marketing must act as the voice of the customer inside the company.
His message? Alignment isn’t optional—it’s the foundation for sustainable growth.
Key Learnings:
- Marketing is the conductor. Jordan sees marketing as the cross-functional hub translating customer needs to every department—from product to finance.
- Content must invite participation. In a saturated market, the brands that win are those that start conversations, not monologues.
- Design for internal and external customers. True collaboration means building experiences that support both teams and buyers.
- Misalignment is silent sabotage. It shows up as slow decisions, finger-pointing, and missed KPIs—but it can be solved through radical transparency and shared goals.
- Growth requires orchestration. High-performing tech teams operate like a synchronized system, with marketing playing the role of connector and catalyst.
Quote:
“Customer-obsessed silos don’t just slow you down—they kill momentum and confuse the customer.” — Jordan Liebman
If you're leading through complexity or scaling a tech business, this episode offers a practical roadmap to align your teams around what really matters.
🎧 Full blog recap: https://www.bigleaf.net/podcast-episodes/015-jordan-liebman/
▶️ Watch on YouTube: https://www.youtube.com/playlist?list=PLSnAvj9VfOKQ2ISXOUIAc3Jse8S3eJIde
📬 LinkedIn Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7313431647520006144
🎙️ Audio Feed on Captivate: https://feeds.captivate.fm/go-beyond-the-connection/
👤 Guest: Jordan Liebman: https://www.linkedin.com/in/jordanliebman/