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Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University, and has worked on both sides of the client/agency relationship. He talks about the difference between being on the agency and the advertiser side and how his time as a Senior Regional and Global Marketer has enriched his appreciation of brand and marketing.
https://www.trinityp3.com/2019/09/advertising-from-brand-marketing-perspective/
5
77 ratings
Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University, and has worked on both sides of the client/agency relationship. He talks about the difference between being on the agency and the advertiser side and how his time as a Senior Regional and Global Marketer has enriched his appreciation of brand and marketing.
https://www.trinityp3.com/2019/09/advertising-from-brand-marketing-perspective/
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