How does a mortgage broker settle $37 million a month without spending a dollar on ads?

In this episode, Joseph Daoud, founder of It's Simple and one of Australia's leading mortgage brokers, breaks down exactly how he built his business from scratch by ignoring the playbook most brokers follow.

Joseph specialises in self-employed clients, a segment most brokers avoid because it's harder. That choice became his edge. Today his team processes over $30M in loans monthly, driven entirely by organic inbound and referrals.

In this conversation, we cover:
- Why chasing leads is a losing game, and what to build instead
- How to use organic social media to generate consistent inbound applications
- The role of transparency and genuine rapport in winning self-employed clients
- Tech stack and workflow tools that protect client data and save hours
- Why 47% of new brokers quit in year one, and what proper training looks like
- How to specialise in commercial deals and complex scenarios without burning out

If you're a new broker trying to survive your first year, or an experienced one looking to scale without sacrificing quality, Joseph's approach is worth your time.

Follow Joseph here:
LinkedIn https://www.linkedin.com/in/joseph-daoud/
Instagram https://www.instagram.com/itssimplefinance/

Follow Simon here:
LinkedIn https://www.linkedin.com/in/simonlewisbrokercapital/
Insagram https://www.instagram.com/simonlewis_brokercapital/