If you're a mortgage broker who knows you should be doing more marketing but don't know where to start, this episode is for you.

Simon Lewis sits down with Marcus Vella, founder of Mober, a specialist marketing agency for mortgage brokers, to break down exactly what's working right now and how to build a repeatable system that doesn't take over your life.

In this episode we cover:

▶ The best marketing tool or approach working for mortgage brokers right now
▶ What equipment and setup you actually need to start creating content
▶ How scripted your videos need to be (the answer might surprise you)
▶ The easiest repeatable process for generating video ideas consistently
▶ Which platforms brokers should be on and where to start
▶ TikTok vs Instagram, which one is right for brokers
▶ The best approach to Meta ads and the exact process Marcus uses

Whether you're just starting out with content marketing or looking to sharpen your paid strategy, Marcus delivers practical no-nonsense advice you can implement immediately.

🎧 Also available on Spotify and Apple Podcasts — search Broker Capital

👉 Connect with Marcus Vella and Mober: https://www.mober.co/

👉 Learn more about Broker Capital: www.brokercapital.com.au

Jason Back is the founder of Broker Essentials and one of the industry's most experienced coaches. In this conversation he unpacks what it actually takes to grow a mortgage broking business, from your first hire to building a team that scales.

Jason covers the frameworks he's used with hundreds of brokers, including how to hire slow and fire fast, why most brokers are selling to the wrong audience, and the marketing channels worth your time in 2025.

Whether you're a sole operator or leading a growing team, this one's packed with practical moves you can action this week.

What's covered:
→ When and how to make your first hire
→ Building a staffing plan around loan volume
→ Marketing that reaches audiences, not just one client at a time
→ Optimising your CRM and tech stack
→ Why curiosity is still the most underrated sales skill

Chapters
00:00 From Broker to Coach: Jason Back's Journey
02:55 Understanding the Ideal Client: Who Benefits Most?
05:44 Navigating Broker Tech: CRMs and Tools for Success
08:32 The Importance of Choosing the Right Aggregator
11:40 Building a Team: When and How to Hire
14:10 Recruitment Strategies: Finding the Right Fit
17:06 Marketing and Lead Generation: What Works?
20:02 Sales Strategies: Improving Conversion Rates
25:57 Marketing Strategies in Broking
31:02 The Role of Marketing Agencies
32:45 Broker Business Models: PAYG vs Commission
36:49 Reinvestment vs Profit Taking in Growth
39:17 Engagement Fees and Fee for Service
40:54 Common Mistakes for New Brokers
44:03 City vs Regional Broking
46:16 Future of the Broking Industry
48:30 Lessons Learned from Experience

Broker Capital is Australia's specialist lender for trailbook loans. If you're buying, selling, or leveraging a trail book, visit brokercapital.com.au

Paul Smith is the founder and Managing Director of Yield Business Brokers, one of the largest marketplaces for buying and selling trail books in Australia.

The market for trail books and mortgage brokerages is moving faster than most people realise. Sales are happening quickly, prices are being pushed higher, and the pool of buyers is bigger and more competitive than ever.

In this interview, Paul pulls back the curtain on what's really driving the market, what determines value, who's buying and why, how acquisitions are being financed, and the mistakes sellers make that cost them.

If you're thinking about buying or selling a trail book, or you just want to understand where the market is heading, this one is worth your time.

The mortgage broking industry is evolving faster than ever, and AI's impact is just the tip of the iceberg. Ruan Burger, founder of Success and Broker, dishes out powerful insights on how brokers can future-proof their business today by focusing on human connection, smart structuring, and behavioral habits.

If you're feeling overwhelmed by industry changes or unsure of your next move, this episode delivers fresh strategies to not only survive but thrive in a transforming landscape.

This episode matters if you're a broker or business owner who refuses to get left behind. Whether you're solo or leading a large team, you'll walk away with crystal-clear steps to streamline your operations, deepen client relationships, and position your business for long-term success. Don't just navigate industry change, lead it with proven frameworks and behavioral insights that turn challenges into opportunities.

Build a powerhouse mortgage-broking team without wasting time or money.

Joe Shepard, founder of Fin Talent, reveals insider strategies on how to hire smarter, scale faster, and create a sustainable business in a saturated industry. Whether you're an established broker or just starting out, this episode will transform the way you think about recruitment, team growth, and industry longevity.

You’ll learn practical frameworks for identifying the perfect first hire when you’re at $3 million monthly volume, and how to avoid common pitfalls like paying too little or hiring the wrong personality.

Joe explains why offshore talent might be your secret weapon in scaling efficiently, saving costs, and maintaining a local touch.

He breaks down the key roles every broker should consider: from offshore para brokers to onshore ops managers with mortgage broking certifications, plus the real costs involved in attracting top-tier talent.

Joe also exposes the nuances between PAYG and commission-only models, revealing how to align incentives, motivate high performers, and retain long-term staff. If you want to avoid the “golden handcuffs” and unlock high-value, flexible talent, you need to hear this.

If you’re serious about building your team, increasing your revenue, and dodging pitfalls, this masterclass will give you the tools and mindset shift you need.

I'd really appreciate your support! Please like and subscribe.

What separates the brokers writing $20M+ per month from everyone else?

After speaking with hundreds of top performers across the industry, I've noticed 10 traits they almost all share and it's striking how consistent they are.

From their motivations and mindset to their habits and how they invest in themselves, these brokers aren't just chasing numbers. They're building something bigger.

In this video, I break down all 10 traits and why they matter if you're serious about taking your broking business to the next level.

If you watched this and thought "that's me", Broker Capital was built for you. We help high-performing brokers access the capital they need to build faster.

Most mortgage brokers are focusing on the wrong thing... The real key to growing a successful business is genuine relationships that fuel unstoppable growth. Katie Thomas, founder of Australia's top-ranked referrers and clients.

Katie Thomas, Founder of Focus Finance, reveals how authentic connections and a relentless focus on relationship-building can scale your business to billion-dollar levels, without paid ads or gimmicks.

In just three years, Katie’s team has punched through industry norms, writing over a billion dollars annually, by doubling down on real human connections rather than marketing tricks. She shares how she organically built a nationwide network from scratch, leveraging the power of trust, authenticity, and deep client understanding, showing that success isn’t about tech or paid marketing but about people.

You'll discover:
- How Katie crafts vast referral networks purely through genuine relationships, not paid leads or ads
- The mindset shifts that transform clients into lifelong partners and your strongest ambassadors
- Why personal authenticity and relatability are your greatest assets in building an unstoppable brokerage
- The role of surface-level tech versus organic growth and how to maximize your existing relationships
- The future of broking, how AI, digital tools, and human connection will shape the industry

This is a new channel and I need your help. Please like and subscribe!

Justin Picker is the founder of Picker Financial Solutions, a brokerage settling $25-30M per month with more than 20 employees.

Justin explains:

• How he build his business from scratch
• His tech stack
• How he's built a team onshore and offshore
• When to hire staff
• How to find team members
• How to pay brokers
• How he does marketing
• How much he reinvests in the business vs taking profits
• Where the mortgage broking industry is going