Josh Bersin

Today I overview why the Frontier AI vendors are changing as they compete for revenue and how that opens new doors for corporate AI solutions. Remember, your personalization of the technology is more important than the model itself.

Then I discuss our new HR 2030 architectural research and how rules, policies, and security are so important in this new world of Agentic HR. It’s a new world and all focused on “Dynamic Enablement for Growth.”

Additional Information

AI As Fuel For Organizational Change: The Biggest Market Of All

Are Frontier Models Becoming A Commodity?

Satya Nadella Agrees That Frontier AI May Have Peaked

HR 2030: The Reference Blueprint for Agentic HR (sign up for info)

HR 2030 New Course in Galileo Learn

The Global HR Excellence Certification (GHRE)

Get Galileo: The AI Superagent for HR

Sana Learning is a revolutionary product in the $400 Billion L&D market. Today I sat down with Rita Azevedo, Director of Client Engagement at Sana, to talk about everything. What is AI-native learning, how does Sana Learning fit into Workday’s strategy, and how do companies like Polestar, Rolls Royce, Travelers, and others revolutionize L&D with Sana.

And most of important of all, we get Rita’s perspective on the reinvention of L&D, which we call “Dynamic Enablement for Growth.”

As you’ll hear, AI-native learning platforms like Sana can totally transform training teams, turning them into “business enablement” functions working directly in the business. We discuss how Polestar has done this in detail.

Rita is an experienced L&D leader (having lead training at Klarna) and has worked at Sana since the company had only 30 employees, so she has a wealth of knowledge and experience in AI transformation in L&D.

PS: We are customers of Sana (Galileo Learn is built on Sana, and our new Global HR Excellence Certification is built on Sana), so we can speak to its features in detail if you’re interested.

Chapters

Additional Information

The AI Native Revolution in Corporate Learning (research)

Our new Corporate Learning Maturity Model

HR 2030: The New Role, Operating Model, and Tech Stack for HR

Get Galileo: Experience Sana Yourself!

As AI vendors hype “recursive self-improvement” and other scary features, we see more and more “mainstreaming” of AI technology in business. In other words, the AI does not solve problems by itself: we as HR and IT leaders need to clearly define our needs and then buy, build, and tune the technologies we buy.

Some AI vendors (ie. Paradox, Radancy, Sana, Maki, others) are laser focused on very specific use-cases, and they are delivering solution-first offerings that really add value. The frontier vendors, however, are struggling to do this and much of their revenue still comes from “enabling others” to create solutions. And the new usage-based pricing is forcing this kind of pragmatic thinking.

In this podcast I highlight this “commoditization” of core AI features and explain why your “problem identification” work is perhaps the biggest effort in the HR 2030 Agentic HR strategy.

(Take our new HR 2030 course or sign up for our new Global HR Excellence Certification.)

Additional Information

Is AI A “Normal” Technology?

The Rise of the Supermanager

Our New Book Superpowered, Coming This Fall!

New Course: Galileo Is Ready To Teach You What You Need to Know about HR 2030

We’re now a week past Irresistible 2026 and I want to recap what has been happening in enterprise AI and explain the HR 2030 program. First I discuss how the entire AI industry is over-inflated and what that means to enterprise users. Next I explain why the $1.5 Trillion invested in AI is leading to high prices and more focused projects. And third I explain what our HR 2030 program is all about and how you can join us.

Three big messages here: first AI is now a powerful, early-stage, but expensive technology – so taking an architectural, business-case approach is now needed. (No more “playing around” in corporate systems.) Second, the market is exploding with innovation, forcing you to stay educated on the architectural and vendor issues. Third, your ongoing skills and education are critical to your new HR operating model, tools, and process decisions. Culture and leadership are more important than ever.

Additional Information

HR 2030 Blueprint and Vision (register here for ongoing updates)

The New Global HR Excellence Certification by The Josh Bersin Institute

Get Galileo: The Everything Superagent for HR (coming soon to MS copilot)

As we prepare for these juggernauts to go public, I’m reminded of Yahoo, Excite, and AOL who dominated the first four years of the internet. Despite their lead, Google stole the market away. Could the same thing happen again?

The argument is not that these companies aren’t powerful, but rather that they’re so committed to their current path that they may miss the big opportunity in the future. If you look at HR 2030 and what we want to do with enterprise AI, the ability to generate code, graphics, and text may not be what we need. And our new research on Galileo business modeling is starting to pan this out.

Now that AI prices are high, we all have to look for bigger use-cases for agents. In this podcast I explain what “Dynamic Enablement for Growth” really means and how LLMs only take us so far, with a new frontier yet to come. As always I welcome opinions and feedback on this thesis.

Additional Information To Come….

Get Galileo and see business modeling in action.

The New Global HR Excellence Certification – Join the Inaugural Cohort!

HR 2030: Time to Reinvent HR Around Agents

Here’s my brief recap of the amazing Irresistible 2026 (photos coming), and my discussion with clients about many things, including the new insane costs of AI. I just read a study that Ramp (credit card) did, discovering that the top AI users are spending $7500 per month per employee on AI. (Yikes!)

That aside, the conference was spectacular and we all learned a lot. Stay tuned for a more detailed article on the Pacesetters and other major research we unveiled. In the meantime here’s my update on economics and AI maturity (companies are maturing and learning about this stuff quickly), as well as my heartfelt thanks to everyone who participated.

(PS a small set of data from our AI Excellence study, available to Galileo users.)

Additional Information

Announcements: The Josh Bersin Institute, HR 2030, And The Global HR Excellence Certification.

HR 2030: Overview and Detailed Blueprint for clients and Galileo Users

AI Prices Are Going Up, Up, Up – And What This Means For Enterprise AI

Welcome to IRRESISTIBLE 2026 at USC in beautiful Los Angeles! Today we welcome 450 of our closest friends and introduce The Josh Bersin Institute Global HR Excellence Certification (GHRE). This is all focused on preparing you for HR 2030, which we also introduced today.

Additional Information

Josh Bersin Institute Launch Video

HR 2030 Launch Video

Details On Launch And New Galileo Capabilities

As we prepare to launch the HR 2030 Initiative next week, I pose an important question. What IS the real role of Human Resources in a world of AI, automation, and business acceleration?

As you’ll hear, we believe HR is no longer the policy police, recruiting, training, or pay department. In a world of Agents, a new role has emerged: Dynamic Enablement for Growth.

Today I discuss the historic role HR has played over the years, why many people distrust or misunderstand HR, and how HR emerges with an even more important role in the future. And in a world where CEOs believe automation will eliminate many of their workers, HR’s job is not to fight the trend, but rather accelerate it. And the result will be business growth, new career opportunities, and plenty of new jobs.

This coming week at Irresistible 2026 we launch HR 2030 and also The Josh Bersin Institute, a new education and credentialing business to prepare every HR professional, HR leader, consultant, and HR vendor to learn and thrive in this new world. All the details are coming this week.

I welcome your comments on this topic and I look forward to seeing our 450+ attendees at Irresistible on Monday at USC in Los Angeles.

Additional Information

HR 2030: Program Details (video)

HR 2030: Explained

Why AI Is A Massive Job-Creation Technology, Despite What You Think

The HR-Ification Of The Democratic Party (The Atlantic)

This week was pretty exciting: Microsoft unveiled its Frontier Fine Tuning along with a new hardware stack and developer tools, while NVIDIA launched its foray into PC powered AI. Two big themes here: first is reducing computing cost as data centers start driving up all our AI cost, and second to make AI ever more personal for you and your company.

You’ll also see that we’ve optimized Galileo into the Microsoft Copilot and you can get early access below, with GA coming later this summer.

Even if you’re not an AI or PC geek this information is important because the way you focus your attention on AI has to change. We launch HR 2030 and the Josh Bersin Institute next week, stay tuned!

Additional Information

AI Prices Are Going Up, Up, Up – And What This Means For Enterprise AI

Satya Nadella Keynote at Build (go to 1:45 for Frontier Fine Tuning announcement)

Jensen Huang DTC Keynote in Taiwan

More on Microsoft Frontier Fine Tuning for Copilot

I’ve decided that the biggest challenge we have in AI is now keeping track of the new words being created. Words like harness, layer, mesh, vector, orchestrator, tools, surface, memory – they all mean very special things. And engineers and marketing people keep dreaming up new ones (spine? pattern? control plane? MCP? LangChain? headless? MCP? mesh? ontology?).

In this podcast I do my best to explain what these words mean, and give you a non-technical understanding of how all this stuff works. If people like this I’ll keep you up to date on all these new words.

Additional Information (Note that all our research and podcasts are in Galileo)

AI Prices Are Going Up, Up, Up – And What This Means For Enterprise AI

The Reinvention of Workday: From System of Record to Platform of Agents

Could Microsoft Win The War For Enterprise AI?

The AI vs. Labor Economy, Why Benefits Are Being Cut, The Role of Legacy Systems

The Context Layer (Semantic Layer) In Enterprise AI (And Where Business Rules Go)

Jensen Huang’s Taipei Speech (filled with this jargon)

The Superagent for HR: Galileo Mars Release