Most real estate agents focus on volume, but very few understand what actually drives profit. In this episode, Andrew Becker sits down with Josh Ries to break down the numbers behind a sustainable real estate business. From cost per lead to lifetime value, this conversation focuses on the metrics that determine whether your business is actually making money.

In this episode:

• Why high volume doesn’t guarantee profitability

• The three KPIs that control your real estate business

• How to calculate cost per lead and cost per closing

• Why most agents mismanage their marketing and follow up

About Our Guest:

Josh Ries is the Managing Broker for South Dakota at My Real Estate Company and a nationally recognized expert in real estate lead generation systems. He helps brokerages and teams build predictable pipelines through modern marketing, consistent follow-up, and smart database strategy. Known for simplifying what actually drives closings, Josh focuses on practical systems that improve both efficiency and profitability in today’s competitive real estate landscape.

As a national speaker, consultant, and contributor to Inman News with dozens of published articles, Josh reaches a wide audience with content that generates millions of monthly views. His perspective is grounded in real-world experience, emphasizing leadership, clear expectations, and strong communication. He believes the best results come from creating a process that feels organized, calm, and fully supported, both for agents and the clients they serve.