We're back in the brewery and this time we're talking to Joshua Counsil from Good Robot Brewing Company in Halifax, Nova Scotia to explore how founder-led content, high-stakes branding and resilient support networks are reshaping the CPG landscape.

From the evolution of the non-alcoholic category to the "candy revolution," this conversation dives deep into the strategies that help emerging brands scale and turn routine consumption into meaningful experience.

Learn more about Joshua's brewery at https://goodrobotbrewing.ca/.

SHELFSPACE is proud to have an out-of-this-world team of corporate partners who not only make this show possible but also know and love the food and beverage space.

This episode with Joshua Counsil is brought to you by:

TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. Whether you need to finance working capital, building and equipment purchases, or simply need expert advice to help grow your business, the team at TD is here to help. https://www.td.com/ca/en/commercial-banking

And show sponsors also include:

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/