Summary

In this conversation, Josie Leung from Milky Way shares her journey from traditional Web2 roles to the crypto space, discussing her experiences at LinkedIn and Crypto.com. She emphasizes the importance of understanding both technical and business aspects in product development. The discussion also explores the potential of LinkedIn as a marketing channel for crypto, the unique features of Milky Way, and the collaborative nature of the modular ecosystem. In this conversation, crypto marketing with Peter Abilla, Josie discusses the innovative approaches of Milky Way in the blockchain space, focusing on collaborative security, user-centric product development, and the importance of community. She highlights the significance of the modular ecosystem and shares insights on the long-term vision of integrating blockchain technology into real-world applications. The discussion also touches on the brand's fun and engaging identity, as well as the implications of autonomous agents in the future of blockchain interactions.


Takeaways

Josie Leung celebrates Lunar New Year and reflects on her background.
Transitioning from Web2 to crypto was driven by a desire to build.
Experience at LinkedIn provided valuable insights into product development.
Understanding both tech and business is crucial for founders.
LinkedIn can be an effective marketing channel for crypto projects.
Milky Way focuses on providing security in the crypto space.
User experience is key to engaging with crypto users.
The importance of educating users about risks in staking.
Collaboration in the modular ecosystem fosters growth and support.
Milky Way aims to connect users with projects they support. Collaborative security allows projects to focus on building their products.
User feedback is crucial for product development in the blockchain space.
The modular ecosystem offers unique opportunities for innovation.
Building during a bear market can lead to unexpected success.
Community engagement is essential for long-term growth.
A fun brand identity can enhance user experience and engagement.
The importance of flexibility in product features to meet market demands.
Interoperability is key for the future of blockchain applications.
Education is necessary to broaden the understanding of blockchain use cases.
Genuine community participation fosters loyalty and trust. 


Chapters

00:00 Introduction and Background
03:06 Transitioning to Crypto and Key Learnings
06:06 Exploring Marketing Channels: LinkedIn vs. Twitter
10:08 Understanding Milky Way: Explaining to Non-Tech Audiences
13:54 Milky Way for Web3 Natives: Insights and Comparisons
18:03 User Experience and Pain Points in the Ecosystem
23:58 Building in the Modular Ecosystem: Collaboration and Growth
25:32 Collaborative Security in Blockchain Projects
28:13 User-Centric Product Development
29:59 Betting on the Modular Ecosystem
35:49 Long-Term Vision Beyond Web3
40:01 Building a Fun and Engaging Brand
43:54 Navigating the Future with Autonomous Agents

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