In this episode, I explain the place of tribe in marketing and how everyone of us is a product of our tribe.

Every tribe has a leader or has leaders. When building your business or following, you need to lead the tribe and recruit advocates along the way. These advocates would not only reduce your promotional budget but also the credibility of your brand among other people

Tribes gives every business person the opportunity to create selfless and unpaid ambassadors that do advocacy for their products and services. I explain how to identify tribes,create tribes,what to do in tribes and how to leverage tribes.

On this episode of my marketing podcast for small and medium scale businesses, I share how profit can be increased. I simplify the process of driving higher margins and higher volumes which in turn leads to more profit.

On this episode of my marketing and sales podcast, I discuss how small and medium scale businesses can improve not just their sales but also ensure customer retention. I examined the power and the influence that is being overlooked within networks and also highlighted opportunities for growth for friends who are into the sale of fashion products.

I have come to discover that often times small business owners always have to deal with explaining to customers why they charge a particular amount for a product or service. In this podcast, I have shared a few things that I believe can help a small business owner gain the customers trust and makes the customer pay the amount desired.