2011 Best JNEB GEM recipient, Jennifer Banuelos, MAS, University of California, Davis, discusses the 6-week, countdown-style calendar created to address the concerns of new parents by incorporating tips and facts about newborn infants, motivational messages, and breastfeeding support information distributed to pregnant women participating in the WIC program. GEM's are resources developed to educate on certain topics or distribute programs to help in the nutrition education field. The best GEM was selected by a committee from 13 published GEMs.