May 13, 2025

Journaling for Growth with Kim Ades

32 minutes

Sara Sheehan’s guest in this episode is the president and founder of Frame of Mind Coaching and Journal Engine Software, Kim Ades. Kim uses journal-based coaching in her direct coaching style with clients; she tells Sara exactly what that is and how she came to develop it. Following a life-altering divorce, Kim’s focus became helping others build emotional resilience to thrive despite challenges. She and Sara discuss how introspection and writing can reframe experiences, and how that shift can impact client success.

Kim founded Frame of Mind Coaching to empower people to focus on their thought patterns instead of external behaviours. She developed a unique journaling software to facilitate a journaling-based coaching method that helps her reflect on client writing to aid in uncovering their limiting beliefs. Through this method, Kim finds she can go past typical performance metrics to target the root of thought processes. It’s in this way that sustainable growth and emotional intelligence are unlocked.

Sara and Kim talk about the value of self-awareness and emotional clarity. This especially applies to entrepreneurs and executives who are under constant pressure. Kim’s unique coaching philosophy highlights the idea that success is truly driven by mindset more than circumstances. Kim is a pivotal voice in the world of leadership development and personal transformation. She has a proven track record in helping clients overcome adversity, and she openly shares her philosophy and insights with Sara.

About Kim Ades:

Kim Ades, MBA, is a serial entrepreneur who, after a decade running a simulation-based assessment firm, sold her company and briefly worked for a local coaching company. She left after 8 months, believing she could offer better coaching. Kim felt the prevailing coaching model was flawed, intuitively realizing that driven leaders needed to understand the link between their thoughts and outcomes rather than being “held accountable.”

In 2004, Kim founded Frame of Mind Coaching®, focusing on helping leaders maximize their potential and live fulfilling lives. She also created the Frame of Mind Coaching® Certification program to teach leaders effective coaching techniques.

Resources mentioned in this episode: