"What's your problem?"

Understanding your audience goes deeper than simply asking, "Do you like my idea?" This week, we talk about how to figure out exactly what it is your audience really needs.

Produced and hosted by Kristen Clark, with music by Chad Crouch (soundofpicture.com).

This week: finding the undiscovered "white space" where your baby business can grow. Produced, edited and narrated by Kristen Clark, with music by Chad Crouch (soundofpicture.com).

This week's 6-minute episode is all about knowing your context as a journalism entrepreneur — where you are, how you got here, who your audience is, and how your work will fit into all of that.

Produced, mixed and edited by Kristen Clark, with music from Chad Crouch (soundofpicture.com)

In this 3-minute debut episode of "Journalism Innovation," we meet a new group of mid-career journalists and students beginning a semester at the CUNY Graduate School of Journalism. They're studying entrepreneurial journalism — each is developing his/her own startup. In this episode, host Kristen Clark briefly introduces herself and her colleagues from all over the world as they dive into a whole new kind of program in New York City. Produced, edited and narrated by Kristen Clark, with music by Chad Crouch.