Being an entrepreneur is an emotional rollercoaster. It is hard. There is so much uncertainty and it can wear you down if you let it. In this episode, Deepa shares a story with Shawn about a customer they have - their first ever repeat customer - and why celebrating their first repeat customer is important for motivation as a small business owner.

One of our customers didn‘t receive their product and it took us Weeks to realize this. Needless to say, we were doing damage control. In this episode, I take you through the moment we realize our mistake to fixing our error and exactly how we did it.

I‘ve heard many debates about work-life balance ever since I started my career, but we just aren‘t getting it because of a fundamental belief system that we need to Unlearn. In this episode, I dissect why we just aren‘t getting it and how to achieve balance today.

I admit it! I am two months late in uploading new episodes for Season 2. But it‘s not enough for me to admit my faults, I need to understand why. In this episode, I come to realize why I was procrastinating. And the reason we procrastinate isn‘t what you think...it‘s rooted in something deeper.

It‘s the start of Season 2 and we start off where we left off in the first season...implementing our ”big jab” (aka marketing tactic!) I‘m taking you behind the scenes with our first big marketing project - what happened, who was involved and how well it turned out...or didn‘t.

A year ago, Deepa began chronicling the journey her and her partner, Shawn, undertook starting a company, DMSK Inc. Here‘s a sneak peak into Season 2 of what it‘s really like to start a business.

Shawn told Deepa that she spins the narrative of the business and Shawn never gets a chance to give his point of view...so Deepa gave up the reigns in this episode and gives Shawn the chance to make his own without Deepa‘s input! Well, this should be interesting...

Season 2 begins in September, but don‘t be surprised if a few more bonus episodes come out before then.

If you like this takeover, let Deepa know here: https://linktr.ee/deepamaisuria

We‘ve come a long way from a year ago when I lost my job - a business idea, to a website, to product development, to content creation and finally our strategic plan. And now it‘s time to execute! What I didn‘t anticipate was Shawn‘s idea for execution. 

This is the finale of season one. Over the course of the next few months we‘ll be executing our strategy,  coming back to you in September with Season 2 with our update!

In the meantime, you can talk to me here: https://linktr.ee/deepamaisuria

During one of our weekly meetings, Shawn and I strategize how we‘re going to set ourselves apart from our competitors and give our customers ultimate value. In order to do this, we first need to understand our customer, as well as our competitive advantage.

Want to know more, talk to me: https://linktr.ee/deepamaisuria

Shawn bid $5,000 on an NFT without talking to Me!! What is an NFT? What value would he be getting?? These are all really good questions. And I tackle them in this episode, which also serves an an explainer on the technology, Blockchain, in a way that actually makes sense to people. If you‘ve heard about Crypto, Blockchain or NFTs, but never understood what it is, I‘m here to demystify it for you...because it will be our Future!

Have any more questions? Talk to me: https://linktr.ee/deepamaisuria

This episode features Shawn Kanungo, Mohammad Mahfouz and Deepa Maisuria.