How important is list building and does it apply to you? Whether you're running a business, or personally publish content on a blog, podcast, YouTube, Facebook, etc... Lists might be something that you should take seriously.

Knowing the temperatures of your target audience(s) is needed before you begin marketing to them. One bridge to rule them all doesn't exist, stop doing that.

What does a door have to do with direct response marketing, ads, landing pages or leads? Listen to find out!

What do you deem as important enough to measure? In your personal life or business, everything you want to see improvements at should be at the top of your list.

A little bit about me, where I came from, and why I'm getting into marketing.