entrepreneurs want growth, scalability, more sales, etc. he says what they really need is the right mindset, a healthy relationship with failure, emotional intelligence (“EQ”), mindfulness and other “soft skills.”
“They don’t think they need that of course and if you start talking about that you lose them quickly,” he remarks. “But, in reality, they already know all or most of the HOW TO’s... it’s the lack of being in touch with their emotional state that is stopping them from going further.”
Consequently, he says that a lot of what he does for clients is based on EQ and knowing how to balance between emotions and logic, i.e. when to use what.