In this episode, David from Demio will jump forward in the journey to current day Demio. We'll start talking about the current problems we're facing and what we are doing to really fine tune and understand who is the perfect target customer for Demio.. In a conversation on churn, we recognized that we have to truly define the "perfect" avatar and why getting a better product-market fit is the fastest way to cut down churn and improve your product.

Here's the lessons learned and the wins we've found along the way.