Demio Discover

Meet Josh Pigford. Maker. Dabbler. Founder of Baremetrics which provides subscription analytics & insights for an advanced understanding of your business. Purveyor of Cedar & Sail. Bearded. On this episode, David Abrams and Josh Pigford walk through the initial steps that Josh went through as he scratched his own itch to create the all in one SaaS analytic Dashboard. From the ups and downs, learn the major lessons (like financials and burn rates, churn percentages, and paycuts) that Josh sayus were crucial in their growth from 0 to almost 100k/ MRR in just a few short years.

Mike Hardenbrook is the Co-founder of Growth Geeks (a marketplace of vetted freelance-marketers or geeks) and Growth Hacker TV which is an educational resource for startups, to acquire, monetize, and grow a user base. Mike is also the Chief Strategist at Workify and a Mentor at Techstars with select founders and companies.

His latest project is The Cold Email Academy.

In this episode, David and Mike go through his journey in creating Growth Geeks and the cold email / outbound strategy he used to explode his growth. Mike also drops his biggest value points for anyone starting a SaaS that he learned on his own journey (and he mentors SaaS companies - this is GOLD).

In this episode, David from Demio will jump forward in the journey to current day Demio. We'll start talking about the current problems we're facing and what we are doing to really fine tune and understand who is the perfect target customer for Demio.. In a conversation on churn, we recognized that we have to truly define the "perfect" avatar and why getting a better product-market fit is the fastest way to cut down churn and improve your product.

Here's the lessons learned and the wins we've found along the way.

Sid Bharath is a marketer and previously the VP of Growth at Thinkific, an online course platform that he’s helped grow to the leader in the industry. He’s also a marketing consultant and has worked with other software companies to help them grow. In this episode, David and Sid discover his 5 step framework that Sid uses to start the growth marketing process for any Early-Stage startup and how they use an ROI calculator to determine their first marketing steps.

Brennan Dunn started as a freelance developer, then after starting, scaling, and exiting an agency, he decided to start a software company, Planscope which he sold in early 2016 and co-founded RightMessage, a software company that helps bring on-site personalization to the masses. He is also founder of Double Your Freelancing.

On this episode, Brennan explains the unique method he's using to create a product that users want and know HOW to use without building features that HE thinks they want. This was a genius approach and Brennan gives lots of amazing tips he learned along the way!

In this episode, David from Demio will explain how on our journey, we entered free beta and recognized we had a big problem with our SaaS - customer usage. We realized that without usage we would get no feedback and no real understanding of our MVP hypothesis. We quickly understpood that we needed to create Activation Points for our users to get in, running a webinar, and getting feedback to us. This caused a spike in customer usage and reduced churn along the way. We opened valuable feedback loops with our users which also enabled us to create a better application.

Chris Brisson is CEO of Call Loop, the goto voice and text messaging software that over 45,000 business owners use to grow their business with mobile messaging and his latest venture Salesmsg turns texts into sales.

In this episode, David from Demio will explain how on our journey we learned the importance of doing things that don't scale early on. From a marketing perspective, we have heard from nearly every single one of our guest interviews the power of feedback from customers when doing manual process or talking to customers one on one. Although running things that scale can sound like a time-saving, energy efficient part of your business in the early days, you must do things that don't scale to get you educated on what will actually work. And of course, to make sales. You'll also learn our top method to getting our first 50 customers early on!

Serial entrepreneur, speaker, investor, former founder of Clarity.fm. Dan is a perfect example of someone who has overcome all odds to achieve massive success. Having built and sold 3 technology companies (first becoming a millionaire at 27), Dan now dedicates his time to coaching high performing SaaS entrepreneur to scale their businesses in a predictable way.

In this episode, David from Demio will explain how on our journey we learned the importance of Hiring Slow and Firing Fast to get the right people in your business. From an early stage hire, to filling an immediate role in your company you need to always be aware to make sure you are hiring for a cultural fit and someone who is willing to go on the journey with you.