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In this episode, we meet Jorge Franz, SVP of Tourism and Industry Relations at Houston First.
Jorge gives us an overview of Houston First and its role as the destination marketing organization for Houston. He also shares his own background and how he got into the tourism industry.
We then asked Jorge to highlight the diverse offerings of Houston, including Space Center Houston, the Museum District, and the culinary scene.
He emphasizes Houston's commitment to providing unique and memorable experiences for VIP travellers and offers insider tips, such as visiting the Cistern and enjoying authentic cowboy meals.
George also discusses Houston's medical tourism and the city's efforts to highlight African-American history and culture. He finishes by inviting travel buyers to consider Houston as a new destination and emphasizes the importance of the travel industry to the city.
Takeaways
Reach out to Jorge and his team at Houston First. You can find Jorge on LinkedIn here.
Keywords
Jorge Franz, Houston, Houston First, destination marketing organization, tourism, Space Center Houston, Museum District, culinary scene, VIP experiences, insider tips, medical tourism, African-American history, travel industry
Chapters
In this episode, we meet Alejandro Roca Rivera, the Events Director at Journeys Global. We discuss Alejandro's background in journalism and events management, his role at Journeys Global, and the company's focus on organizing targeted events for hoteliers and DMCs in the luxury travel industry.
Alejandro also shares highlights from recent events, such as helicopter rides overlooking Niagara Falls and a bowling outing in Manchester. He mentions upcoming events in Houston and talks about the FAM-meet formula, which aims to foster relationships and trust among participants. Alejandro also shares his favourite holiday experience in Japan and his love for his hometown of Ferrol in Galicia, Spain.
I said to Alex, we'd place a link to the Visit Galicia tourism website - so here it is.
Key Takeaways
Keywords
events, travel industry, luxury travel, hoteliers, DMCs, targeted events, FAM-meet, helicopter rides, bowling, Houston, Galicia, Spain
In this episode, we meet the founder of Journeys Global, Micaela Giacobbe and we learn more about the objectives of the Journeys Profile series.
As Micaela explains, Journeys Profile is a podcast series featuring interviews with executives from the luxury travel industry.
We'll also learn more about the company behind the podcast, Journeys Global. Micaela and her team specialise in creating tailored, niche events around the world using cutting-edge tools and techniques to encourage meaningful interactions between attendees. The 2024 calendar includes events in London, Manchester, North America, and Dubai.
Micaela also outlines "the fam meet way" concept -- a blend of B2B meetings and familiarization trips, it's an approach that helps establish long-lasting relationships between travel buyers and suppliers.
Finally, we discover Micaela's own travel preferences, including her favourite city, her best place to work remotely, and we ask if she has a favourite airport...
Takeaways
Keywords
Journey's Profile, Journeys Global, travel industry, events, niche events, meaningful interactions, spring calendar, fam meet concept, B2B meetings, familiarization trips, podcast, videos, testimonials, Costa del Sol, Turin
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