Always the creative type, Joy Cho '01 founded the Oh Joy! blog in 2005 to market her work as a graphic and product designer. Cho combined her social media savvy with captivating content to launch her own lifestyle brand, Oh Joy!, and she has become a trailblazer in the world of personal style. A home design expert, Cho was one of the first users on Pinterest, and with more than 13 million followers she is now Pinterest’s most popular creative influencer. An accomplished entrepreneur and author, Cho shares her personal style preferences, discusses her love for bringing color into people’s day-to-day lives, dishes out advice to spruce up your home décor, and much more!