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In this episode of E-Coffee with Experts, our host Ranmay chats with Joyce Collardé, Director of SEO & GEO at FICO, about how SEO is shifting in an AI-first search world. From her move from agency to in-house, Joyce breaks down the differences in challenges, execution, and results.
She shares how to adapt keyword strategies for SGE, ChatGPT, and Perplexity, focus on long-tail, bottom-funnel content, and build cohesive user journeys that convert. You’ll also hear her go-to AI & SEO tools, how to avoid performance plateaus with content pruning and agile planning, and why marketers need to rethink KPIs as organic clicks decline.
Packed with tactical tips, leadership lessons, and real-world strategies, this is a must-watch for founders, marketing leaders, and SEO pros.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:35: Intro & welcome
00:35 - 01:12: How Joyce discovered SEO in business school
01:12 - 02:26: First job in SEO & early lessons learned
02:26 - 04:20: Agency life vs in-house SEO
04:20 - 05:45: How AI & SGE have changed the SEO game
05:45 - 06:32: Why old keyword tactics are dead
06:32 - 07:15: Winning with long-tail & bottom-funnel content
07:15 - 08:42: Joyce’s top AI & SEO tools
08:42 - 10:14: Avoiding SEO plateaus at enterprise scale
10:14 - 11:20: The power of content pruning
11:20 - 12:45: Budgeting realities for SEO success
12:45 - 14:25: Keyword strategy for AI-first search engines
14:25 - 15:30: Why it’s okay to have less traffic
15:30 - 17:11: Final Thoughts
https://www.linkedin.com/in/joycecollarde/
https://www.fico.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions.
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Ranmay chats with Joyce Collardé, Director of SEO & GEO at FICO, about how SEO is shifting in an AI-first search world. From her move from agency to in-house, Joyce breaks down the differences in challenges, execution, and results.
She shares how to adapt keyword strategies for SGE, ChatGPT, and Perplexity, focus on long-tail, bottom-funnel content, and build cohesive user journeys that convert. You’ll also hear her go-to AI & SEO tools, how to avoid performance plateaus with content pruning and agile planning, and why marketers need to rethink KPIs as organic clicks decline.
Packed with tactical tips, leadership lessons, and real-world strategies, this is a must-watch for founders, marketing leaders, and SEO pros.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:35: Intro & welcome
00:35 - 01:12: How Joyce discovered SEO in business school
01:12 - 02:26: First job in SEO & early lessons learned
02:26 - 04:20: Agency life vs in-house SEO
04:20 - 05:45: How AI & SGE have changed the SEO game
05:45 - 06:32: Why old keyword tactics are dead
06:32 - 07:15: Winning with long-tail & bottom-funnel content
07:15 - 08:42: Joyce’s top AI & SEO tools
08:42 - 10:14: Avoiding SEO plateaus at enterprise scale
10:14 - 11:20: The power of content pruning
11:20 - 12:45: Budgeting realities for SEO success
12:45 - 14:25: Keyword strategy for AI-first search engines
14:25 - 15:30: Why it’s okay to have less traffic
15:30 - 17:11: Final Thoughts
https://www.linkedin.com/in/joycecollarde/
https://www.fico.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions.