Joycee Awosika is the Founder and CEO of ORÍKÌ.  In pursuit of purpose, Joycee  left her job with Constellation Energy, a Fortune 100 company in New York and moved to Nigeria in 2011.  She held a few roles in the power sector including serving as the Technical Adviser on Research, Analysis and Informatics (Performance Monitoring) to the Honorable Minister of Power. Working in the public sector wasn't all she had imagined it to be so she decided to pursue her passion and launch an agro-beauty company. She launched ORÍKÌ in 2015, the first and only all natural farm to skin brand to operate a fast-growing premium product & wellness spa on the Continent. ORÍKÌ has developed 6 spas in four years and distributes products globally. Based on her experience and success, she has set up a new business called SOAR. SOAR is an operations and business process consultancy that works closely with businesses and individuals for sustainability, consistency and standards. 

Joycee is a World Economic Forum Global Shaper Alumni, a nominee of The Future Awards Prize in Public Service, 2013 & 2016, and selected into the African Leadership Network. She sits on the board of Oxfam's Work in Progress Program and on two other charity organizations and is a Tony Elumelu Entrepreneurship Program Fellow.  She was selected as one of Nigeria’s 100 most inspiring women in 2015 and as a 2017 woman of the Year for 'Her Network.' 

Joycee's African Business Story is dedicated to impacting and supporting SME's to be sustainable and scalable and helping them realize  that they form the backbone of any economy.