Joyful Selling for Creatives

We're creating a trade newspaper for Indie Biz owners! In today's episode I share why I came up with the idea, what it will deliver and how the health and happiness of Indie Biz owners is at the root of our vision. 

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Distinguishing between a small business and an Indie Biz is part of the overall mission for Indie Roller in 2020.  It's why we've transformed into a platform to tell the stories of 1,000 Indie Biz owners through this podcast and the Indie Roller News so we can identify what our unique set of needs are and better address them.  As the year progresses we'll create a compendium and compile facts and figures to present to the UK government to seek recognition for this term.  Join our mission! 

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London-born and Leeds-based 30-something Tasha Grant shares how it feels on the otherside of the curtain as an Indie retailer choosing which maker's products to sell. She shares why she didn't place her orders at Top Drawer, choosing to wait til after the show, and how flexibility is key when building wholesale relationships.  

😍 Check out Flavour Like Fancy: https://flavourlikefancy.co.uk/ 

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Does the need to create a cohesive and consistent collection of goods sometimes feel like it's killing off your creativity? You're not alone.  Today we talk to Victoria Tojeiro, creator of the successful 'Fresh Prints' tea towel Kickstarter campaign, who tells us why her main plan for 2020 is to not hem herself in. We explore how she's moved beyond what can feel like the limiting process of 'finding her style' to unlock her creative flow and fun with it all again.  

😍 Check out Victoria Draws: https://www.victoriadraws.com/ 

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If you feel like the energy you once had to give to your Indie Biz is slowly being sapped away then today's episode is a fun one to dive into! Joy advocate and playful jewellery designer-maker Kim takes us through how we can bring moments of joy to our day to day Indie Biz lives and the difference it can make to how we feel and what we can achieve. 

😍 Check out Totem and Arrow: https://totemandarrow.com/  

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Founder of the Procrastination Paper and self-confessed 'collector' of freelance jobs, Zabby Allen joins us today.  Zabby shares how she built up experience through replying to shout-outs on Instagram and more recently is letting go of what doesn't light her up. She tells us why she said goodbye to producing her successful range of pins and patches and the direction she'd like to take her self-published mini mag in and why it's important to us all! 

😍 Check out The Procrastination Paper: https://zabbyallen.com/ 

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In today's episode Laura from I Love Crafty, a Bristol-based jewellery label celebrating 10 years in business this year, shares how she approaches email marketing.  Laura has created a weekly 'Love Letter' which she sends her thousands of fans in which she has truly taken ownership of what can be a 'salesy' form of marketing for some Indie Biz owners.  

😍 Check out I Love Crafty: https://www.ilovecrafty.co.uk/ 

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If you're happily selling your wares through an online marketplace, how and why do you transition across to your own website?  Kelly from product-based Indie Biz Bookish & Bakewell shares her story with us today. How did she respond to her Etsy stats plummeting when her website launched and how has she adjusted her business to run two separate revenue streams that co-exist happily together?  

😍 Check out Bookish and Bakewell: https://www.bookishandbakewell.com/ 

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If you've ever marvelled at my pastel rainbow 'KEEP GOING' necklace I am honoured to introduce it's creator: Emma from Little Pig Jewellery Design.  Emma invites us to hop aboard her rollercoaster to hear all about how she turned her passion into a hobby and then into her full time job. She shares how the financial expectations felt overwhelming at first; how she followed her heart supported by a close-knit community; and how she no longer has worry tummy on a Sunday night.  

😍 Check out Emma's quirky jewels: https://www.littlepigjewellerydesign.com/  

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The final introduction episode which takes us on a whirlwind journey through my Lucky Dip Club years. I cherry pick what I've learnt from my first Indie Biz to start again but perhaps I haven't yet fully understood how to break free from the burn-out loop. 

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