Joyful Selling for Creatives

In this episode we explore an emotions-based marketing tool.

We think about how you want your person to feel when they read and engage with your posts and emails.  And we pose the question: how do YOU feel when you're creating the post or email? Are the emotions in alignment? If not, how can you generate this feeling for yourself as you're copywriting?

It's a fascinating exercise that supports you to create the most joyful marketing and selling strategies.

Today I'd like to introduce you to the concept of self-coaching in a simple, accessible way.

Self-coaching is the essential skill I teach all my clients and members so they can create success by managing their mind and processing their emotions whilst taking action and creating business results.

So let's start with something you're probably already doing and that's writing to-do lists.

Whilst to-do lists cannot manage your longer term strategy, they can focus your attention on a day to day basis so you stay in motion.

We'll walk through...

1, The 3 reasons to-do lists fail.

2, How to input your to-do list into the self-coaching model so they activate.

3, Examples to see how it works.

This Summer I'm running a FREE Creative Selling Summer School for professional artists, makers and educators.

It starts on 18th July for 6 weeks and is delivered direct to inboxes.

In today's episode I outline the golden nuggets I'll be teaching so you can start applying the work from today.

Gain self-confidence in your marketing and selling by aligning it with your unique creative process.

It's where the magic happens!

Sign up today: https://bit.ly/CreativeSellingSummerSchool

Today's episode features one of my favourite joyful selling tactics which is collaboration.

I've collaborated a lot over the years which has been super fun whilst stretching my creative experience, building my audience and selling a shit tonne of products to excited customers.

Listen along to learn:

• The 3 reasons why collaborations are joyful.

• 5 steps to making them a success.

• The main reason a collaboration goes wrong.

• The ripple effect of a fun collab.

• 3 simple steps to get started.

Plus... the story about the time I reached out of my comfort zone to create the collaboration of my dreams.

If you want to pump some zing into your sales then collaborate your way forward!

This episode gives you the exact steps to make it happen.

When the depths of your wild imagination meet your selling strategy - the fun explodes for both you and your customers. Yet, as an industry standard we don't enjoy selling. 

In today's episode I share why we don't like it that much and how we can start to change our relationship with our selling process.

I walk us through three core areas to divide our selling strategy into: evergreen funnels, planned sales events and flash sales events.

And if your current approach to selling feels a bit flat I challenge you to create a flash sales event that connects to your creative process in the most compelling way.

I share a flash selling story from my jewellery making days that will throw the doors wide open to how you can approach selling your brilliant products.

What is it you really want to create in the world - what will your legacy look like?

In today's episode I talk about how my business has evolved over the past 12 months, the investments I've made to hone my craft and I walk through how I check-in with what's important to me to guide my decision making.

I've had a lot of fun making money in my creative business over the years and I've processed the feelings of shame and embarrassment around this so I can teach and coach on the subject. It's truly how I think I'll make difference within the independent creative community that is so dear to my heart.

Are you ready to joyfully sell your brilliant products and services?

Let's do this!

The membership is open NOW until midnight Friday 14th January.

We are dedicated to helping you make it work this year.

Here's all the incredible support you will receive over the next 12 months in our membership:

✅ The Making It Work creative journal. A practical guide where you can set monthly goals, create a plan, follow through, celebrate and evaluate.

✅ The 5 Steps to Building a Business Without Burnout. Our process and philosophy in 2022 which will be revealed THIS FRIDAY 7th January at 11am.

✅ The Sounding Board. A weekly interactive internal podcast to problem solve and inspire you to take massive action to move your business forward.

✅ The Community. An encouraging space constrained to helping you figure out strategy, ask for support as the human being behind the business, celebrate to generate self-confidence and share suppliers.

✅ Ask A Coach. Our brand new forum launches in February where you can ask a specific question about your business, receive a reply emailed to you within 24 hours and scroll through all the Qs and As from your fellow Rollers.

✅ Industry expert in-depth courses. New in 2022 - Pinterest and SEO. Plus, the study vault of all past courses.

Join here: https://indieroller.com/

Are you riding the emotional rollercoaster of creative business ownership? Did you know it's the ups and downs of feelings that over time drain your energy and enthusiasm.

You're not alone.

Today I teach you how to ride the rollercoaster of circumstances in your business and remain grounded and calm.

It takes practise but this is how you do it.

Join our list for easy and doable strategies to create success in your business and join our FREE webinar on 7th January to set your business up for success in 2022: Indie Roller Ltd

After guesting on the Blogtacular podcast many years ago, Kat Molesworth wrote the episode caption that said I was 'playing by my own rules.' Those 5 words hit me like a lightning bolt of clarity that hollered... YES! THIS IS HOW I CREATE MY OWN SUCCESS.

And Play By Your Own Rules has now become one of the core philosophies at Indie Roller.

In today's episode I talk about how to embrace this philosophy to move past the confusing 'shoulds' and build a business that represents what YOU want to create in the world.

Join our list for easy and doable strategies to create success in your business: 

Today I'm sharing my biggest win of 2021 and that's how I've scrolled less and spent more time creating.

I discuss the two types of scrolling and how one can be useful and the other isn't. The unuseful unintentional scrolling is part of a wider problem where we can find ourselves consuming more than we are creating which can lead to comparison and imposter syndrome. A heady mix that serves none of us.

Have a notepad and pencil handy to create your own Creative Business Clock which is a tool I share so you can start to make sense of the time you have available and how you would like to spend it.

Join our list for easy and doable strategies to create success in your business: