In this episode, I talk with my strategy hero, JP Castlin. We talk about the upcoming Castlin manifesto and how its perspectives on strategy will be quite controversial. For decades, 'deliberate' strategy has been the norm in the different strategy disciplines of marketing and branding, but JP offers an alternative view, 'emergent strategy'. 

Interesting links:

• If you want exclusive access to the manifesto, shoot an email at [email protected]. Your email won't be used for any other marketing purposes. JP was so kind as to offer this for the listeners because the manifesto won't be free forever. 
• Check out Dave Snowden's views on complexity
• Check out JP's business: Rouser
• Follow JP on twitter

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com