A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.

JTBD at Work by Alan Klement and Eric White

In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,

Rene

Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.

The North Star of an Enduring Business

The lifecycle of a JTBD can help you understand your customer’s struggle for progress

When does a Job to be Done Start (and End)?

Create breakthrough innovations by focusing on why instead of how.

Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

Is a Job to be Done About Functionality?

In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.

JTBD at Work by Alan Klement and Eric White

What's JTBD at Work by Alan Klement and Eric White about?

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